El Pradino is a French photographer artist born in 1985 with American and Norwegian roots.
He tries through its semi-synthetic shots to anticipate what might be the great void of tomorrow. An urban space saturated with excessive ads, multinational logos, huge and soulless buildings. However, in this mess float some bits of the past that remind us of our identities (monuments, religious symbols) and multiple references to pop culture, even to « counterculture » in which the designer was immersed since childhood.
Pointing these hallucinated cities and the consumer society that serves as their base, El Pradino approaches - with its urban photomontages with plenty of details and paradoxes and his series « Consumerism : Goodbye Freedom » - to a certain form of protest both poetic and political, legacy of the Dadaists of the twentieth century who used photomontage to denounce and shock. Expanding its findings to public figures, he also presents some portraits of personalities who are emblematic of an era where everything is reusable and interchangeable despite them.
Text : Kalyan Mistry